Rebranding Your Company or Small Business
Why Rebrand Your Company?
You may want to discuss the rebranding of your company for many reasons. It doesn't mean that your company is ten years old and you think it's time for a change. This is often a bad idea anyway. There should be good strategic reasons for changing the look and feel of your business.
Rebranding may be appropriate after only a few months of trading. For instance you may have started lean and mean with just text on your business card and website or something you came up with yourself to test an idea. Now things are taking off and you are more aware of your customer base and what you can offer them. This is a great time to make decisions about your company's branding.
You may have been trading for a while but you feel you are now reaching more customers and clients in areas that you didn't when you launched. You may have changed the nature of your offering, or gone from mainly consumer customers to business clients.
It can be beneficial to engage a partner that can help you look at this evolution of your company objectively and come up with a plan that you and your staff, business partners and of course your customers and clients can really get behind and support.
Talk through your rebranding plans with Pipefish Digital Marketing and we'll see if we can help.